Getting started
How Create invites work
Some campaigns invite a set of creators to their Create track. This page explains what an invite is, how matching happens, and what you can do to match more campaigns. We keep the exact criteria internal, so this is about principles, not a checklist.
What an invite means#
An invite unlocks the Create track on a specific campaign — writing original sponsored posts under your own handle. It is not an account-wide status.
It's per campaign
You might be invited to one campaign and not the next. Each brand picks creators for its own campaign, so invites come and go with the campaigns themselves — not being invited to one isn't a mark on your account.
Boost is usually open
Boosting usually has a lower bar than Create — join and earn by quoting, replying to or reposting campaign posts. It isn't open on every campaign, though: some campaigns are invite-only, and a fixed-rate campaign closes once all its rewards are claimed.
When you don't see Submit draft
If a campaign under My campaigns shows only Boost and no Create section at all, the Create track isn't open to you on that campaign. The card leads with the track you can actually use instead of showing a button that won't respond.
Applying when you weren't invited#
Some campaigns open an application entrance. In the campaign list you'll see a dashed, anonymized card — that isn't a loading failure. It's a campaign you can't see in full yet, but can ask to join.
Where the entrance is
In the campaign list, mixed in with the normal cards. The dashed border means "not yours yet". The ones with applications open are clickable; the rest are just visible. Whether to open applications is the brand's decision, so not every campaign has one.
Why the details are vague
The brand, the campaign name, and the official posts are redacted on purpose — you haven't joined, and those are campaign internals. The money is not redacted: the per-person cap and the duration are this campaign's real settings, and the typical reward is what creators were actually paid on settled campaigns, with the card naming how many campaigns and creators it came from. Not placeholders — and not a promise for this one. Boost rewards are shown separately — boosting alone earns that band.
What to submit
Two to five posts you previously published from your own 𝕏 account, to show what you write and how well. We verify the author of every post is you — reposts of someone else's work, or anything not published by your account, is rejected as invalid. Samples are used for review only and earn no campaign rewards. A short note describing your creative approach is also required.
After you submit
The application joins the review queue and the card switches to "Applied". You can withdraw at any point while it's under review, and resubmit afterwards. Once approved, the campaign becomes normally visible and you can start creating. If it isn't approved, that campaign can't be applied to again — but it's scoped to that campaign alone, and affects neither your account nor your matching elsewhere.
Rate limits
Three applications under review at once, and five submissions per 24 hours. This keeps the review queue readable — padding it with long-shot applications only slows everyone down. Applying also requires a connected 𝕏 account in good standing.
AI Video Generation Tool
AI Video Generation Tool
English-market push for an AI video tool. Wants original short posts grounded in real hands-on use.
Apply with past work
Share 2–5 posts you previously published from your own 𝕏 account. They are application samples and will not earn campaign rewards.
Application under review
Submitted Aug 12, 2026
An approval unlocks creator access to that one campaign. It doesn't add you to any standing roster, and it doesn't change how you match to other campaigns.
How matching works#
Whether you match comes down to the fit between your creator profile and what a campaign needs. That means it depends on you and on the campaign in equal measure.
Niche and language fit come first
A campaign aimed at Chinese-language fintech readers won't invite an English-language gaming creator, however strong — the audience just doesn't match. A lot of whether you're invited is simple fit between your space and the brand's target, which is industry-driven and outside your control.
Then your creator signals
Within the right fit, brands weigh a handful of signals about your account — the quality of your content, how real your audience looks, brand safety, and your track record on past campaigns. The next section covers the ones you can move.
Not being invited to a campaign usually means it was built for a different audience — not that something is wrong with your account.
What you can control#
These are the signals within your control. Work on them and you'll match more campaigns over time.
Post original, substantive content
Original analysis, first-hand experience, and genuinely useful posts carry the most weight. Retweets, one-line replies, and templated takes carry the least. You don't need long essays — a clear, original point of view in your own words is what reads as high quality.
Keep a real, complete profile
A profile picture, a written bio, and a genuine audience all help you read as a real account. One thing to know: a crypto- or AI-native audience can score low on automated “audience realness” checks simply because those followers are niche, not fake — that on its own is common and is not held against you.
Keep it brand-safe
Brands avoid accounts built around pump-and-dump shilling, airdrop or task-farming feeds, follow-for-follow pods, and get-rich-quick course funnels. Talking about a token, a product, or a trend with real analysis is completely fine — it's the empty-hype and farming patterns that narrow the campaigns you fit.
Build a track record
Your delivery on past campaigns is one of the strongest signals for the next one. Boost first to get on the board, then aim for real results. Engagement rate — replies, reposts, and bookmarks relative to views — counts for more than raw view numbers, so a smaller post that genuinely lands can outweigh a big one that doesn't.
Be clear about your niche and language
Post consistently in the space and language you know best. A clear, recognizable focus makes it obvious which campaigns you fit, so you surface for the ones that match instead of falling between them.
How often your niche updates
Your niche and topic tags are worked out automatically from your recent posts and re-checked periodically: about every 1–2 months if you joined a campaign or posted for one in the last 3 months, and about every 3–4 months otherwise. Waitlisted accounts aren’t re-checked on a schedule for now. So if you change what you write about, the tags catch up at the next update, not right away. The ⓘ next to “My content” on your Profile page shows roughly when they were last updated and when the next update is expected.
What doesn't count against you#
A few things creators worry about that don't, on their own, keep you from being invited.
Being small or quiet
A modest follower count, an irregular posting schedule, a narrow niche, or no past sponsorships don't keep you from matching. Quiet isn't the same as inauthentic — steady, genuine posting in your space is enough.
A niche audience
If your followers are crypto-native, AI-native, or otherwise specialized, automated checks may rate your audience as less “mainstream-real.” That's expected for these communities and doesn't sink your chances — some of Tutti's top earners look exactly like this.
Campaign matching has no appeal form. If you think a match result got your account wrong, tell us by email — the address is below.