Docs

Rewards

How rewards work

Tutti pays three kinds of rewards: creation rewards for your own posts, boost rewards for amplifying other creators' posts, and invite rewards for bringing creators in. Every one comes out of a fixed campaign pool and is computed from real performance. This page covers the mechanics they share — the pool model, what moves your estimate, and when the number becomes final; each kind's scoring lives on its own page.

The three kinds

Want your boosts to earn more? See Boosting well.

One pool, shared by everyone#

Each campaign sets a fixed reward budget upfront, split into a Creator pool (for approved posts) and a Booster pool (for the reposts, quotes and replies that amplify them). Your reward is a share of that pool — not a fixed price per post.

Budget unlocks with campaign progress

When a campaign has a view target, the pool is released in proportion to overall progress toward it. Early in a campaign only part of the budget is claimable, so early estimates start small and grow as the campaign fills up.

Shares, not prices

Because the pool is fixed, what you earn depends on how your posts perform relative to everyone else earning in the same campaign. The same numbers can pay differently in a quiet campaign and a crowded one.

Why did my estimated reward go down?#

Tutti rewards aren't fixed amounts. While a campaign is active, your reward shows as an estimated range, computed against a live snapshot of who has joined and how their posts are performing. The range only moves when something material changes; two things drive it between snapshots.

Shared pool

Each campaign has a fixed Creator and Booster budget that's split among everyone earning in it. When new creators join or existing creators publish more posts, your slice of the pool can shrink even if your own metrics didn't change.

Your own post metrics

Estimates use your latest views, engagement rate, and view-audit signals. If engagement rate drops below the campaign threshold, the Low engagement modifier kicks in and reduces this post's reward weight. If view patterns look unusual, Suspicious views puts the reward on hold pending review. Past the campaign view threshold, Post took off lowers the weight of each additional view.

When does the number stop moving?

It locks at settlement. After the campaign closes and settlement runs, your reward becomes the final amount on Earnings — no more snapshot adjustments.

From estimate to payout#

A reward moves through three states: a live estimate while the campaign runs, a locked amount at settlement, and a withdrawable balance.

First day: Updates daily

Right after you post, before the first data snapshot, your card shows Updates daily instead of a dollar amount. The first estimate appears with the next snapshot, usually within a day.

While the campaign runs: In progress

Estimates recompute against each snapshot and show as In progress on the Earnings page. They can move up or down until the campaign closes, so they don't count toward Total earned.

At settlement: locked and available

Once the campaign closes the status becomes Pending settlement. Settlement usually runs within a week; your final amount then moves to Available and counts toward Total earned. From there you can withdraw at any time.

Track every state on the Earnings page.