Docs

Rewards

How rewards work

Tutti pays three kinds of rewards: creation rewards for your own posts, boost rewards for amplifying other creators' posts, and invite rewards for bringing creators in. Most come out of a fixed campaign pool and are computed from real performance. This page covers the mechanics they share — the pool model, what moves your estimate, and when the number becomes final; each kind's scoring lives on its own page.

The three kinds

Want your boosts to earn more? See Boosting well.

One pool, shared by everyone#

Each campaign sets a fixed reward budget upfront, split into a Creator pool (for approved posts) and a Booster pool (for the quotes, replies and reposts that amplify them). Your reward is a share of that pool — not a fixed price per post. The exceptions are covered below: invitations with an amount agreed up front, and fixed-rate boost campaigns.

Budget unlocks with campaign progress

When a campaign has a view target, the pool is released in proportion to overall progress toward it. Early in a campaign only part of the budget is claimable, so early estimates start small and grow as the campaign fills up.

Shares, not prices

Because the pool is fixed, what you earn depends on how your posts perform relative to everyone else earning in the same campaign. The same numbers can pay differently in a quiet campaign and a crowded one.

Invitations with an agreed amount

Some Create invitations come with an amount agreed with you up front. A fixed fee is paid at settlement once your post is approved and published; it doesn't move with views or engagement and isn't part of the Creator pool. A guaranteed base is a starting point: your campaign share from views and engagement is added on top. The campaign card shows which one applies to you.

Fixed-rate boost campaigns

Some boost campaigns pay a fixed rate per quote, reply and repost instead of a pool share. Their total is fixed and paid first come, first served: once it's used up, the campaign shows All rewards claimed and closes, and later actions don't earn. On any campaign, a repost only counts if it's still up when the campaign locks for settlement.

Rates, tiers and how reposts are counted are covered in Boost rewards.

Why did my estimated reward go down?#

Tutti rewards aren't fixed amounts. While a campaign is active, your reward shows as an estimated range, computed against a live snapshot of who has joined and how their posts are performing. The range only moves when something material changes; two things drive it between snapshots.

Shared pool

Each campaign has a fixed Creator and Booster budget that's split among everyone earning in it. When new creators join or existing creators publish more posts, your slice of the pool can shrink even if your own metrics didn't change.

Your own post metrics

Estimates use your latest views, engagement rate, and view-audit signals. If engagement rate drops below the campaign threshold, the Low engagement modifier kicks in and reduces this post's reward weight. If view patterns look unusual, Suspicious views puts the reward on hold pending review. Past the campaign view threshold, Post took off lowers the weight of each additional view.

When does the number stop moving?

It locks at settlement. After the campaign closes and settlement runs, your reward becomes the final amount on Earnings — no more snapshot adjustments.

From estimate to payout#

A reward moves through three states: a live estimate while the campaign runs, a locked amount at settlement, and a withdrawable balance.

First day: Updates daily

Right after you post, before the first data snapshot, your card shows Updates daily instead of a dollar amount. Snapshots run on a fixed schedule every day, so the first estimate usually appears within a day.

While the campaign runs: In progress

Estimates recompute against each snapshot and show as In progress on the Earnings page. They can move up or down until the campaign closes, so they don't count toward Total earned.

At settlement: locked and available

Once the campaign closes the status becomes Tallying data. Settlement usually runs within a week; your final amount then moves to Available and counts toward Total earned. From there you can withdraw at any time.

Some campaigns: paid by the partner who invited you

A few invitations are arranged by a partner agency rather than by Tutti. In those campaigns the partner agreed your fee with you and pays you directly, so the campaign shows “Paid by partner” instead of an amount, and nothing appears on your Earnings page for it. Everything else — submitting, review, publishing — works the same way. Check the amount and the payment timing with the partner who invited you.

Withdrawing

Request a payout on the Earnings page, in USDC or CNY. A USDC payout arrives as a claim link on that payout — shown only on your Earnings page, never sent by email — and has to be claimed within 14 days. Payouts over $1,000 need an AllScale invoice instead. CNY goes through YunZhangHu to your Alipay or bank card — add your payout details and finish signing under Payout method first.

Track every state on the Earnings page. To receive USDC, see Claim your USDC payout.