Rewards
Boost rewards
Boosting means amplifying other creators' campaign posts — quotes, reposts, and replies. The Booster pool is separate from the Creator pool: no original post of your own required, and no limit on how many boosts you submit. This page covers what counts as a boost, how boosts are scored, and what doesn't count.
What counts as a boost#
A genuine quote, repost, or reply on another creator's campaign post, within the campaign window and on-topic, is discovered and credited automatically — you don't submit anything. Every boost counts toward your score; unlike creator posts there's no best-of cap.
What counts
Any quote, repost, or reply that adds something of your own and stays in the campaign's world — AI and tools, software, creator growth, productivity, or the product itself. Replies have the lowest bar: a short on-topic comment, a question like "can it do X", a use-case, or a reaction all count. Mentioning a related tool or discussing a gray-area use case is fine. When a reviewer is unsure, the call leans toward approving.
What doesn't count
Empty reposts that add nothing of your own (a lone "nice", a single emoji, "learned a lot"); spam such as pure links, copy-paste templates, or emoji-only replies; content that wanders fully off-topic (food, sports, dating, celebrity gossip under an AI post); and anything that breaks platform policy (NSFW, illegal, or targeted harassment). These are removed before rewards are computed — a real boost rarely lands here, and one that adds your own take is worth more than ten that don't.
Short answer to "will X count?" — post the way you would for your own audience: focused, on-topic, written by you. That posture passes.
How boosts are scored#
Your boosts are aggregated into a single score, and your slice of the Booster pool follows it.
What builds the score
The score is built from how many boosts you posted, the engagement they brought in, the views they reached, and your audience size — volume and engagement carry the most weight. Within engagement, replies and quotes count in full; likes, reposts and bookmarks can't be attributed to anyone, so they count at a discount. Each part is measured against the strongest booster in that campaign, so your share moves with how everyone else is doing.
Performance share and baseline
Most of the Booster pool is paid out by score share; a smaller part is held back as a baseline that's distributed by rank, tapering off further down the list. You receive whichever of the two is higher, so a small account that genuinely amplifies still earns.
Exceptions and holds#
In a few cases a boost doesn't earn, or its reward is held before paying out. The reason is always the same: keeping the Booster pool fair to everyone genuinely earning from it.
Your own posts aren't boosts
Replies inside your own thread, quotes of your own post, and replies to yourself don't count toward the Booster pool. That engagement already counts toward your creator post and keeps earning Creator rewards normally — only the Booster credit is filtered, so one post can't farm both pools.
Suspicious view or engagement patterns
If a boost's views or engagement look inorganic — bursts, mismatched ratios, view sources that don't match the post's reach — the reward is put on hold rather than auto-paid. Most of these clear on their own once the metrics settle; the rest get a human look.
Out-of-scope content
A boost that quotes a campaign post but pivots to unrelated content (or strips the campaign's link, keywords, or context) can drop out of scope. Treat boost posts the way you'd treat your own — written by you, on-topic, with the campaign clearly part of the post.
Official Boost campaigns (beta)#
Some campaigns buy attention for the brand's own post rather than for posts you write. They carry a Beta tag on the campaign card, and the reward math differs from a regular campaign in a few ways worth knowing before you join.
The pool tracks the brand's post
Budget is released against the effective views of two things: the brand's official posts, and quote posts that cleared draft review and were published. Not the combined views of everyone taking part. The pool grows when those travel, which is exactly what your quotes and replies are there to do. The official posts themselves earn nothing.
Where boosting counts
There are two kinds of target: the official posts, and quote posts that cleared draft review and were published. Quoting one counts, replying to one counts, and replying to another booster inside that same conversation counts too — you earn on what your own post brings in, wherever it sits in the thread. A quote post that never went through draft review isn't a target unless the brand added it to To boost.
Engagement carries the weight
Scoring leans harder on what your quote or reply actually brings in — replies and quotes matter most; likes, reposts and bookmarks can't be attributed to a person, so they count at a discount. How many you publish matters much less. One comment that gets a real conversation going beats a stack of short ones. Liking or bookmarking the official post isn't a boost by itself: X doesn't reveal who liked a post, so it can't be credited to you. Boost content is still reviewed after publishing, and content that fails review earns nothing.
One pool, no bonus for being featured
Quotes and replies are paid from the same Booster pool — neither has a reserved share. If the brand adds your post to To boost, that doesn't carry a multiplier either: it earns more because it draws more traffic, and the traffic is what pays.
If the campaign also has a Create track
Your submitted post has to quote one of the official posts — a post that doesn't quote one is rejected at submission. Once approved, it earns from the Creator pool on the usual rules.
Brands can limit who's allowed to boost these campaigns; when that applies, the campaign says so before you submit. Progress is counted in effective views — see Effective exposure for how that's measured.
Boost rewards move through the same states as creator rewards — estimate, final, withdrawable — covered in How rewards work; track both on the Earnings page. Want your boosts to earn more? See Boosting well.