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Rewards

Creation rewards

Creation rewards go to approved original campaign posts published from your own account, paid out of the campaign's Creator pool. How the pool releases, what moves your estimate, and when the number locks are covered in How rewards work; this page covers what drives your share and how badges adjust the math.

What drives your share#

Every post you submit and get approved is scored against the campaign, and your slice of the Creator pool follows your total score.

Views, engagement, audience

A post's score combines its views, its engagement, and the size of your audience — views and engagement together still carry most of the weight, but audience now weighs more than before. Audience size is measured as your verified followers in the markets the campaign is buying, enters on a logarithmic scale, and is discounted by an audience-quality profile — doubling your follower count doesn't double the score, and a large following outside those markets earns little for its size. Views keep earning past the campaign's view threshold, just with a lighter weight on each additional view, so a single viral post doesn't absorb the whole pool. The whole score is then scaled by how many verified followers you have in the markets the campaign is buying; followers outside those markets count at their market's purchasing power. This step applies to the post's entire score, not just the audience part.

Quality over volume

Only your best-scoring posts count toward your share. Publishing many low-performing posts doesn't scale rewards — one strong post beats a stack of weak ones.

Rewards start when you submit the link

Scoring runs on what your post earns after you submit its link — views and engagement it had banked before that are not counted. Publish, then paste the link right away; anything inside the first 30 minutes counts in full. If a link goes in much later, reach out and we'll sort it out with you.

Your own thread counts with the post

Follow-up posts you add in the same thread are folded into the original post's engagement. Replying to your own post early is a legitimate way to get the conversation going.

External reposts / external comments in the reward detail

On a My campaigns card, the creator track's Qualified results row shows only your valid views — the views that count toward your reward. Details opens the Est. reward breakdown, which lists external reposts and external comments for your creator posts: they count only reposts (quotes included) and direct replies from accounts outside tutti — your own thread follow-ups and boosts from tutti creators are excluded. Engagements on your creator posts follow the same rule: reposts, quotes and replies from tutti accounts are left out, because they don't count toward your reward anyway. Likes and bookmarks can't be told apart by source, so all of them count.

Badges that change the math#

While a campaign runs, chips on your posts tell you when something is adjusting your reward weight — a bonus, a soft cap, or a check.

Bonuses

Handpicked means the brand selected you — picks are judged on the content itself, not on your numbers, and you earn an equal share of the selected pool on top of regular rewards.

Milestones

Post took off appears once a post passes the campaign's view threshold — it still earns, with lighter weight per additional view. Filling up means you're closing in on the campaign's per-creator reward cap, so rewards level off near the ceiling.

Needs attention

Low engagement means views are strong but engagement is thin, which reduces this post's reward weight until it recovers. Suspicious views means your view pattern looks unusual, so rewards are on hold while we double-check.

The full list — with how each badge affects payout — lives on the Badges page.

For what moves your estimate and when the number locks, see How rewards work; for the view definition used at settlement, see Effective exposure.