Docs

Rewards

Creation rewards

Creation rewards go to approved original campaign posts published from your own account, paid out of the campaign's Creator pool. How the pool releases, what moves your estimate, and when the number locks are covered in How rewards work; this page covers what drives your share and how badges adjust the math.

What drives your share#

Every post you submit and get approved is scored against the campaign, and your slice of the Creator pool follows your total score.

Views, engagement, audience

A post's score combines its views, its engagement, and your audience size — views and engagement carry most of the weight. Views keep earning past the campaign's view threshold, just with a lighter weight on each additional view, so a single viral post doesn't absorb the whole pool.

Quality over volume

Only your best-scoring posts count toward your share. Publishing many low-performing posts doesn't scale rewards — one strong post beats a stack of weak ones.

Your own thread counts with the post

Follow-up posts you add in the same thread are folded into the original post's engagement. Replying to your own post early is a legitimate way to get the conversation going.

Badges that change the math#

While a campaign runs, chips on your posts tell you when something is adjusting your reward weight — a bonus, a soft cap, or a check.

Bonuses

Handpicked means the brand selected you: you earn an equal share of the selected pool on top of regular rewards. EN boost pays a capped bonus on English posts when the campaign has one configured.

Milestones

Post took off appears once a post passes the campaign's view threshold — it still earns, with lighter weight per additional view. Filling up means you're closing in on the campaign's per-creator reward cap, so rewards level off near the ceiling.

Needs attention

Low engagement means views are strong but engagement is thin, which reduces this post's reward weight until it recovers. Suspicious views means your view pattern looks unusual, so rewards are on hold while we double-check.

The full list — with how each badge affects payout — lives on the Badges page.

For what moves your estimate and when the number locks, see How rewards work; for the view definition used at settlement, see Effective exposure.